Case Studies

Impact Mail Campaign

Strategy, Creative conceptualisation, post-campaign analysis

Promotion of community awareness day for not-for-profit organisation.

A range of select yet diverse media outlets were mailed a creative and solely informative Impact Mail piece followed by a more traditional media kit to boost exposure.

The campaign resulted in an increase in media coverage of the day and the organisation.

Guerilla Campaign

Creative conceptualisation, project management, volunteer recruitment, campaign analysis

Pre-tax campaign using guerilla tactics to reach a different sector of the community.

Collateral, which at first glance looked like money, was dropped on the streets of a specific area of the CBD with a call to action to visit a campaign microsite.

Complementary elevator advertising was also created.

Membership club

Strategy, creative conceptualisation, copywriting, art direction, production, campaign analysis

Unique charity co-sponsorship club providing a source of new supporters, and giving current supporters an alternate donation channel. The club allows the opportunity for greater brand involvement.

Multi-channel program using technology previously un-trialed by the organisation to give supporters the freedom of choice about their preferred method of contact.

Fundraising Appeals

Strategy, client selection, copywriting, editing, art direction, production, post-campaign analysis

Annual direct mail campaign for a well-known charity that forms a core part of its operations.

Reply Paid DR Postcard

Creative conceptualisation, copywriting, art direction, print production, ongoing campaign analysis

Eye-catching and user-friendly “take-one†postcard to augment a corporate and retail fundraising program.

The creative execution embodied the brand and voice of the organisation in an informative and endearing way. The Reply Paid and direct response mechanisms made it easy to use.

The postcard was used in a test segment of business data as part of a regular direct mail fundraising campaign, in addition to being used as a ‘calling card’. Both methods of use were successful.

Large-scale event with third party collaboration

Partnership of a prominent, local not-for-profit organisation and major council in Sydney for a three-week, high-profile festival in and around the CBD.

Over 100 volunteers (existing and recruited) and staff were trained and “rostered†to take part in a range of events in various capacities.

Production of small range of merchandise specific to the event.